Aligned!: A Story for Improving Sales & Marketing Effectiveness Maurice Parisien

ISBN: 9781933199382

Published: February 15th 2012

Hardcover

120 pages


Description

Aligned!: A Story for Improving Sales & Marketing Effectiveness  by  Maurice Parisien

Aligned!: A Story for Improving Sales & Marketing Effectiveness by Maurice Parisien
February 15th 2012 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 120 pages | ISBN: 9781933199382 | 8.67 Mb

Aligned tells the story of how a company overcomes one of the central obstacles to success—overcoming the problems of aligning sales and marketing efforts. Through an engaging narrative, it walks through the steps a company takes when developing andMoreAligned tells the story of how a company overcomes one of the central obstacles to success—overcoming the problems of aligning sales and marketing efforts.

Through an engaging narrative, it walks through the steps a company takes when developing and executing its sales and marketing plans and programs successfully. Rather than simply positing another theory, it traces the steps to success by showing them in action.



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